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Extra! Extra! or Twitter?
Does Management Today’s editor, Matthew Gwyther, have seriously Luddite tendencies or an incisive point when it comes to Twitter? Aside from believing Twitter is a “tedious fad we would do well to...
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#PRWIN – Carphone Warehouse gets social
Companies using social media to become customer service champions seem to be flavour of the month right now. Econsultancy has carried its fair share of insightful pieces on the topic, and businesses...
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Debenhams is no twit with social media
Update: More – this time from Nielsen – on how retailers can benefit from recognising and engaging with social media – or, a new phrase, Consumer Generated Media. UK high street retail veteran,...
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Social media wars – let battle begin…
Update: an insightful take on the future of social media for marketing, c/o Sydney, Australia’s Ganador Management Solutions. Social media versus traditional marketing communications? Gentlemen,...
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